Thursday, 2nd August 2007
OPRO development for US market
Point One provided the creative resource to launch a new product range last year. OPROshield is a range of self-forming mouthguards that provide the world's tightest fit with superior protection during contact sports. In addition to the packaging design Point One also evolved the company profile through revised stationery, literature and a brand new website www.oproshield.com .
Considerable excitement is brewing in the USA for these products and we are well aware that packaging and marketing messages are likely to be different. Point One are continuing to work with OPRO to generate the new packaging concepts.
