Monday, 23rd March 2009
Diversity beats the crunch
Point One has always positioned itself as a creative solutions provider across many disciplines, business sectors and markets. At 22 years old this month, we can confidently say that we have a lot of experience gained through many challenges and it is that diverse knowledge which we share with our clients to benefit the promotion of their business and brands.
“You may be surprised,” says Phil Hinckley, “but I believe you do not have to be in just one sector to be a successful specialist. There will always be something experienced in a pharmaceutical client’s projects that can benefit a financial sector client; an airline industry client can present a challenge requiring a solution that triggers a new thought process for a business performance consultancy; and what a drinks company does in Asia may inspire a food producer in the UK.
“Plus, as it implies in the heading, it is that broad experience and knowledge that is helping us and our clients beat the credit crunch.”
